Latent Leverage of Everyman
May 6, 2008
“All we can think about is how great it would be if we could use peer-to-peer fundraising to get our donors to ask one of their friends for money.
But the real power is going to come when everyday people start realizing the wealth of their personal networks.
When they realize that they can raise global awareness for an issue simply by voting for it, social bookmarking it, talking about it in forums & chat rooms, and giving small monthly donations we are going to see a wave of movement.”
–Jason Dick (from Giving Carnival hosted by SocialActions.com)
