(Red)Auction Rakes in $42.6 Mil

February 14, 2008

Contemporary art collectors–including Queen Noor, Martha Stewart, Anna Wintour and Russell Simmons–showed their love today by bidding $42,584,300 on 82 works donated by artists to Bono and Damien Hirst’s The (Red) Auction at Sotheby’s.

All $ raised will go to the The Global Fund to fight AIDS in Africa.


One Response to “(Red)Auction Rakes in $42.6 Mil”

  1. Tamsin Smith: All You Need Is Love: A Special (RED) Art Auction

    Link: http://www.huffingtonpost.com/tamsin-smith/all-you-need-is-love-a-s_b_86814.html

    For the (RED) stakeholders in Ghana, Rwanda and Swaziland who receive lifesaving antiretroviral treatment when you make (PRODUCT) RED purchases, Valentine’s Day brought a special gift.

    Inspired by the (RED) consumers and partners who’ve already helped generate $60 million for the Global Fund, Damien Hirst persuaded more than 60 of his friends to create or give pieces of their artwork to the (RED) Art Auction, which raised $42.58 million last night Bono opened the auction with an a capella rendition of “All You Need Is Love” and later explained to the crowd that these aren’t charity pieces given from an artist’s back closet – they were specially created to excite and inspire you “We only want you to buy what you love because love is what (RED) is about,” he said.

    The span of talent was enthralling – from Jasper Johns to Jeff Koons, Banksy to Cecily Brown, Takashi Murakami to Andreas Gursky, and of course, Damien Hirst, who contributed seven works, one of which is titled “All You Need Is Love.”

    What will this $42.58 million mean for (RED) stakeholders … Read the rest at HuffingtonPost.com

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